The Evolution of the Coke Spoon
A necklace, once sold as part of Lana Del Rey's merchandise collection, has gained newfound popularity on TikTok. Users have likened it to a necklace worn by Sarah Michelle Gellar in the movie "Cruel Intentions." Several factors are contributing to the necklace's viral status.
Around five years ago, Lana Del Rey released the necklace as part of her merchandise collection. Although it has been discontinued for some time, it has recently garnered significant attention online, especially on TikTok.
The necklace features a rosary chain with a golden heart that can unscrew into a small spoon. Some users have drawn connections to the cross-shaped necklace worn by Sarah Michelle Gellar's character Kathryn in the film "Cruel Intentions," where it was used to hold cocaine. However, there is no evidence that Del Rey made any reference to this in her design.
The origins of the necklace are not entirely clear. While it was available on Del Rey's official online merchandise store during her album promotion in 2017, some fans recall seeing it at merchandise stands as early as 2015 during her "Endless Summer" tour.
Although no longer listed on her official sites, the necklace is still obtainable through platforms like Depop or eBay, with some sellers pricing it as high as £1,000 for alleged original pieces and around £150 for replicas.
Over the past year, TikTok videos featuring the necklace have gained millions of views, often dubbed colloquially as the "coke necklace." Various hashtags, including #lanadelreynecklace, have accumulated over 20 million views.
Experts and fans attribute the necklace's TikTok popularity to multiple factors. Its design aligns with current aesthetic trends dominating the app, and fans speculate about its potential use. Additionally, TikTok's enthusiastic Lana Del Rey fandom could be boosting interest in the necklace.
Anna Zhang purchased the necklace in November 2021 and regularly posts about it. She noticed Del Rey's songs frequently go viral on TikTok, which she believes contributes to the necklace's popularity. Songs like "Queen of Disaster" have garnered millions of views and are often used in videos featuring the necklace.
Kate Turner, who owns a necklace purchased from Depop, believes the necklace's popularity is partially fueled by passionate Lana Del Rey fans on TikTok. She shares about the necklace because many of her followers are also fans of the singer.
According to Dr. Kate Ngai, a fan culture specialist at Glasgow Caledonian University, the necklace's appeal lies in its edgy and provocative nature. It exudes a vintage, nostalgic vibe with a touch of darkness, standing out as a unique piece of merchandise compared to more common concert-related items.
The necklace's resemblance to the one in "Cruel Intentions" and the ensuing social media discussions surrounding it have also played a role in its breakthrough popularity beyond Del Rey's fandom. The controversy and aesthetic allure have drawn more attention to the necklace, appealing to a broader audience.
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